Established in 1990, Autopaint Bolton is the North West’s premier supplier of automotive and industrial coatings. As true colour-matching specialists, they mix bespoke paints for everything from classic cars to industrial steel and UPVC. However, their old website wasn’t working as hard as they were. They needed a digital refresh that accurately reflected their high level of expertise and, most importantly, drove local tradespeople and the public into their Farnworth store.
They reached out to us here at Creative Digital Life, and we got to work.
The Challenge: A Unique Business Model Unlike many modern retailers, Autopaint Bolton does not offer online ordering or nationwide delivery. Their superpower is precision, in-store colour matching—meaning their website’s sole purpose is to generate phone calls and physical footfall. Furthermore, we needed to shift the perception that they only do car paint, ensuring their highly lucrative industrial paints and custom-mixed aerosols got the spotlight they deserved.
The Solution: Streamlined, Fast, and Focused. We completely rebuilt the website from the ground up, focusing on a clean, lightning-fast user experience and aggressive local SEO. Here is how we delivered:
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A “Footfall-First” Navigation: We placed highly visible “Call Us” and “Get Directions” buttons right in the header, ensuring mobile users (like mechanics and tradespeople on the job) could reach them with a single tap.
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The “Made to Order” Messaging: We refined their copy to emphasise that every batch is strictly “Made to Order.” This positioned them as a high-end mixing lab rather than a standard retail shop.
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A Dedicated Custom Aerosol Page: After consulting closely with the owner, Aron, we realised custom aerosols were a massive part of their business. We built a dedicated, highly optimised landing page specifically targeting local searches for “custom mixed spray cans.”
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The “Digital Catalogue”: We created a comprehensive Bodyshop Supplies page that acts as a digital inventory, proving to local bodyshops that Autopaint has exactly what they need on the shelf, right now.
The Result: A 5-Star Success. The new site is sleek, fast, and fully optimised with local schema markup to dominate Bolton search results. But the best metric of success is always a happy client. Here is what Aron had to say about working with us:
“We have just had our new website rebuilt by Creative Digital Life and they have done an absolutely fantastic job. It’s a massive improvement on our old one… Big shout out to Jon who was a pleasure to deal with when implementing changes to the design and wording. Our new website is excellent and I am very pleased with it and the service received.” — Aron Johnson, Autopaint Bolton
Looking for a website that actually works for your trade business? If you have a local business that needs a strategic, lead-generating website, we can help. Contact Creative Digital Life today to discuss your next project.
